Build More Value, Close More Sales!

Value building in this industry is so important. Think about it. These customers are spending thousands of their hard-earned dollars on these buildings. You have to separate yourself from the competition or they won't know who to spend their money with. So, with building value you can include things like offering personalized service, using high-quality materials for easy maintenance, providing a one-of-a-kind delivery and installation where you leave the customer a guide on how to maintain it and ideas to organize it. Maybe you offer extra guarantees or warranties or even use a custom 3D shed builder tool. 

Why is Value Building Important for Selling Sheds?

   1. Differentiates You from Competitors

This industry can be saturated with options. People have so many choices, and they might be looking at multiple companies offering similar products. In this environment, competing on price alone is a race to the bottom. Instead, building value means offering something that your competitors aren’t—whether it's superior customer service, customized solutions, top-notch craftsmanship or monthly promotions. 

For example, while a competitor might sell sheds based purely on low price, you could focus on providing added services that add value, such as a free booklet on shed placement, organization and maintenance.  Or a longer-lasting warranty or maybe even your own company guarantee. These additional offerings make your business stand out as one that provides comprehensive value beyond the initial sale. Think about some things that can make you stand out!

2. Builds Trust and Customer Loyalty

Customers aren’t just buying a shed; they’re investing in something that will serve them for many years. A shed is not a disposable purchase, so customers need to feel confident that they are making a smart decision. When you build value by emphasizing the quality of your materials, craftsmanship, and after-sales service, you are creating trust. Trust, in turn, leads to repeat business, customer referrals, and positive online reviews.

For instance, offering a warranty or providing maintenance advice demonstrates that you stand behind your product. These added services can make customers feel secure in their purchase, knowing that they’ll have your support even after the transaction is complete.

3. Focuses on Long-Term Satisfaction

Selling sheds is not just about making a one-off sale—it’s about ensuring the customer’s satisfaction over time. A shed that stands the test of time adds real value to the customer’s life. When you build value, you’re not just thinking about the transaction but how the product will serve the customer’s needs well into the future.

For example, you might offer sheds made from weather-resistant materials, (For us in Florida with hurricanes, this is a huge concern four our customers) or you could educate customers on how to maintain their sheds to prolong their lifespan. Helping customers make an informed decision about the right type of shed for their wants and needs shows that you’re invested in their long-term happiness, not just the sale. You now are earning these customers trust which in return you will earn their business. 

4. Creates an Experience, Not Just a Transaction

In today’s world, customer experience matters just as much as the product itself. People want to feel valued and understood. Building value means going the extra mile to ensure the entire process—from browsing sheds online to coming on the lot to check them out all the way to the purchase and then the installation—is seamless and enjoyable. For example, using a 3D shed builder tool to enhance the buying experience to get the "OOOH'S and AAAH'S" from the customer to get them excited. I know you do this every day, and these things don't necessarily excite you like they used to, but you have to understand that this is your customers first time buying a shed and maybe their only time ever buying one, so you OWE it to them to give them the full dog and pony show to give them the best experience. One they will talk about with neighbors, friends and family.

5. Establishes a Positive Reputation

A business that focuses on building value is one that builds a strong reputation. Word-of-mouth is incredibly important in the shed industry, as satisfied customers often share their experiences with friends and family who may also need storage solutions.

If you consistently deliver high-quality products, exceptional customer service, and helpful guidance, you’ll gain a reputation as a trustworthy and reliable provider of sheds. This reputation not only helps with word-of-mouth referrals but also builds credibility in your local community and on GOOGLE (You know, the Trillion-dollar company where everyone goes to?!) So then when anyone in the area is in the market for a shed, they come to YOU instead!